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You built on Salesforce for a reason...start talking about it
Harnessing your native advantage Link to orginal LinkedIn Post #salesforceISV jump back to www.kleinbauer.co
Corey Kleinbauer
Jan 61 min read


Why Hire a Fractional CRO (and What to Expect)
🚀 Flat revenue or stalled sales? Bringing in a Fractional CRO can unlock growth—but it’s important to know what to look for. For Founder-Led Sales If you’re a founder running all facets of the sales motion and hitting scale issues, the right fractional CRO should help you close more deals, faster. Their coaching should be focused on enabling you to; Qualify high-value opportunities and avoid low-fit prospects Improve discovery calls, demos, and objection handling Navigate co
Corey Kleinbauer
Jan 62 min read


The Strategic (and overwhelming) advantages of selling in the Salesforce ecosystem
The moment your AppExchange listing went live, you unlocked a door to a revenue goldmine: 150,000 companies on Salesforce, 6,000+ consulting and tech firms, and 30,000+ sales, presales, and alliances pros driving opportunity daily. This ecosystem is a juggernaut—yet most ISV founders watch it slip by, battling stalled pipelines and soaring CAC. Most limit their ecosystem actions to their monthly call with their PAM and often rely on what I call the 3 L's...Linkedin, Lunches &
Corey Kleinbauer
Sep 24, 20252 min read


Hitting Target Is Not Your Goal by Corey Kleinbauer
A sound growth strategy often has more to do with what you say No to, even more so than what you say Yes to. Every company wants growth. This often means hitting "target", "plan" or "the number". After all the strategy meetings, off-sites, 1:1’s with your peers or teams discussing the various initiatives, the lone prism in which an enterprise looks through to judge their efforts comes down to how they did against the revenue plan. And why is this? Because a revenue number,
Corey Kleinbauer
Feb 11, 20255 min read
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